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We turn your leadership teams into influential brand ambassadors.

We partner with global brands, helping them activate their C-Suite and wider leadership team on social media to support their external comms, employer brand and company culture.

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Our Services

Services.

01

C-Suite Profiling

We offer full strategy, execution + management to turn individuals in your C-Suite into the most recognised voice in your sector.

  • Strategy + positioning
  • Content execution
  • Ongoing management
02

Leadership Advocacy Programmes

We take a cohort of your leaders and make them the defining voices in your industry.

  • Cohort onboarding
  • Content execution
  • Performance tracking
03

Leadership Training

We equip senior leaders with the strategy and structure to become a recognised voice in their market.

  • Workshops + coaching
  • Leadership Content playbooks

How In Good Company Helped Booking.com’s Leadership Team Reach Millions of People on LinkedIn and Build Their Employer Brand.

Booking.com wanted to take an innovative approach to it’s employer branding by showcasing its leadership team as approachable, values-driven, industry voices. The challenge? Many of their leaders had strong perspectives but lacked the strategy, time, or confidence to articulate them effectively on social media.

Our partnership has transformed Booking.com’s leadership team into visible, influential voices, creating authentic touchpoints for talent and industry audiences. Results included:

4M

reach across all content

7-10x

increase in engagement per leader

60,000+

collective LinkedIn followers activated

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