We turn your leadership teams into influential brand ambassadors.
We partner with global brands, helping them activate their C-Suite and wider leadership team on social media to support their external comms, employer brand and company culture.
Services.
C-Suite Profiling
We offer full strategy, execution + management to turn individuals in your C-Suite into the most recognised voice in your sector.
- Strategy + positioning
- Content execution
- Ongoing management
Leadership Advocacy Programmes
We take a cohort of your leaders and make them the defining voices in your industry.
- Cohort onboarding
- Content execution
- Performance tracking
Leadership Training
We equip senior leaders with the strategy and structure to become a recognised voice in their market.
- Workshops + coaching
- Leadership Content playbooks
How In Good Company Helped Booking.com’s Leadership Team Reach Millions of People on LinkedIn and Build Their Employer Brand.

Booking.com wanted to take an innovative approach to it’s employer branding by showcasing its leadership team as approachable, values-driven, industry voices. The challenge? Many of their leaders had strong perspectives but lacked the strategy, time, or confidence to articulate them effectively on social media.
Our partnership has transformed Booking.com’s leadership team into visible, influential voices, creating authentic touchpoints for talent and industry audiences. Results included:
reach across all content
increase in engagement per leader
collective LinkedIn followers activated
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