Your Leaders Are The Future Of Your Brand
We build leadership advocacy programmes that turn leadership teams into influential brand ambassadors.
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We partner with global brands helping them activate their senior leadership teams on social media to support their external comms, employer brand and company culture.
How In Good Company Helped Booking.com’s Leadership Team Reach Millions of People on LinkedIn and Build Their Employer Brand.
Booking.com wanted to take an innovative approach to it’s employer branding by showcasing its leadership team as approachable, values-driven, industry voices. The challenge? Many of their leaders had strong perspectives but lacked the strategy, time, or confidence to articulate them effectively on social media.
Our partnership has transformed Booking.com’s leadership team into visible, influential voices, creating authentic touchpoints for talent and industry audiences. Results included:
reach across all content
increase in engagement per leader
collective LinkedIn followers activated
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